2019 — 2020

Pivot — A seamless digital experience for Canada's emerging e-commerce service

Pivot — Designing a seamless brand + experience for Canada's emerging Ecommerce service

Role: Visual Design & Direction, Product, Content Design

Focus: Visual Design & Direction, Experience, Content Design

E-commerce, Technology, Consumer services

Pivot is disrupting furniture ownership in Canada. Joining Pivot during its first year in 2019, I helped shape the end-to-end experience of the product from scratch, positioning it for success for the marketplace. 

Partnering closely with founders, developers, & product lead, I worked on instilling trust in Pivot's early customers—especially in a category that's completely new (furniture subscription) and what was often perceived as an overwhelming and time-consuming customer experience (furniture shopping).  


Pivot is disrupting furniture ownership in Canada. Joining Pivot during its first year in 2019, I helped shape the end-to-end experience of the product from scratch, positioning it for success for the marketplace.

Partnering closely with founders, developers, & product lead, I worked on instilling trust in Pivot's early customers—especially in a category that's completely new (furniture subscription) and what was often perceived as an overwhelming and time-consuming customer experience (furniture shopping). 

Together with the founders + product lead, we designed a shopping experience that removes the complexity associated with furniture shopping through a series of ideating, iterating, and prototyping based on user feedback. 

Pivot’s website  →Space Space Space Space
Instagram page →

 

Additionally, I worked with founders + product lead to help enhance user experience across feature launches through a series of ideating, iterating, and prototyping based on user feedback. 

Pivot’s website  →Space Space Space Space Instagram page →

 

 

Together with the founders + product lead, we designed a shopping experience that removes the complexity associated with furniture shopping through a series of ideating, iterating, and prototyping based on user feedback. 

Pivot’s website  →S Instagram page →

__prrocesstrans

Design with scale & constraints in mind

Design with scale & constraints in mind

Learning early on Pivot would have a unique brand challenge  — a fluctuating business model & changing target customers, we needed a digital presence that is elastic and neutral enough to allow for expansion in the future without accidentally imparting any layer of tone or meaning that would be inconsistent.

The primary principle then for developing the brand focused on simplicity, scalability, and approachability.

Learning early on Pivot would have a unique brand challenge  — a fluctuating business model & changing target customers, we needed a digital presence that is elastic and neutral enough to allow for expansion in the future without accidentally imparting any layer of tone or meaning that would be inconsistent.

The primary principle then for developing the brand focused on simplicity, scalability, and approachability.

 

styleguide3

Merging Experience + Brand

We simplified user journeys and made it easier for our customers to find what they need eliminating cognitive overload that was often a pain point among furniture shoppers. As we simplified processes that were overwhelming and time-consuming, we help position Pivot from the pack as the easiest way to furnish homes.

We simplified user journeys and made it easier for our customers to find what they need eliminating cognitive overload that was often a pain point among furniture shoppers. As we simplified processes that were overwhelming and time-consuming, we help position Pivot from the pack as the easiest way to furnish homes.

Making people feel.
Building trust by design.

Making people feel. Building trust by design.

With Instagram as our main channel to connect, I designed our content bringing to light real people, behind-the-scenes, and the nitty-gritty of home furnishings. Complemented by a tone of voice that sounds approachable, the result is a content hub that encourages engagement and builds loyalty.

With Instagram as our main channel to connect, I designed our content bringing to light real people, behind-the-scenes, and the nitty-gritty of home furnishings. Complemented by a tone of voice that sounds approachable, the result is a content hub that encourages engagement and builds loyalty.

insta

From 0 to 1000+.
Converting subscribers to fans.

From 0 to 1000+. Converting subscribers to fans.

Throughout Pivot's first year, we've had 4 product model “pivots”. 4 key homepage iterations shipped for web & mobile. 3 key webpage shipped. 2 major city launches.  50+ photoshoots. 100+ products shipped live. 300+ new subscribers (and growing).

Throughout Pivot's first year, we've had 4 product model “pivots”. 4 key homepage iterations shipped for web & mobile. 3 key webpage shipped. 2 major city launches.  50+ photoshoots. 100+ products shipped live. 300+ new subscribers (and growing!).

News Coverage:

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Team Shoutouts:

Valerie Baier (UX/Product design lead)

Brendon Sled (key developer)

Brendon Sled (key developer)

© 2021 Josh Rayray

© 2020 Josh Rayray

© 2020 Josh Rayray